Forbes: Beyoncé At The Grammys – Brand Confusion Or Multivocality?
Forbes' Ruth Blatt interviews Boston University's Susan Fournier and Emerson College's Kristin J. Lieb about Beyonce's brand strength, brand confusion, and multivocality in 2014.
Forbes' Ruth Blatt interviews Boston University's Susan Fournier and Emerson College's Kristin J. Lieb about Beyonce's brand strength, brand confusion, and multivocality in 2014.