A behind-the-scenes critical analysis of the pop music industry like never before.
Gender, Branding, and the Modern Music Industry. Available now ›
EMP Pop Conference 2013: Dr. Kristin J. Lieb lectures about the manufacturing of female pop stars and building strong brand narratives ›
WERS Emerson Moment: 88.9FM introduces Gender, Branding, and the Modern Music Industry live on-air ›
Lucy Parsons Center Event: Dr. Kristin J. Lieb lectures about her research at the "Pop Tarts & Body Parts" event ›
“Back in the 1960s, earnest musicians used to refer to 'selling out'... This now seems charmingly quaint compared to the startling story Kristin Lieb tells"Robert J. Thompson, Popular Culture, Syracuse University and Director, Bleier Center for Television and Popular Culture Read the Review ›
"Theoretically sophisticated and readable, this is a fine work of synthesis and originality.”Sut Jhally, Communication, University of Massachusetts and Executive Director of the Media Education Foundation Read the Review ›
“Groundbreaking... a ‘must-read’ for anybody interested in the entertainment industry.”John A. Davis, Marketing, University of Oregon Read the Review ›
“Replete with good girls, temptresses, and whores, this book will resonate with students.”Carol M. Liebler, Communication,
Read the Review ›
About Gender, Branding, and the Modern Music Industry
Emerson College Professor Kristin Lieb discusses her book, Gender, Branding, and the Modern Music Industry: The Social Construction of Female Popular Music Stars, released by Routledge in 2013.