A behind-the-scenes critical analysis of the pop music industry like never before.
Gender, Branding, and the Modern Music Industry. Available now ›

Interviews and Commentaries
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Praise for the Second Edition

"A riveting and vital expose of the transformation of female artists into pop stars and brands. With expert research, dramatic examples, and powerful writing, Kristin Lieb pulls back the curtain of the music industry and reveals the damage done to all women by the exploitation and objectification of a few.”

Jean Kilbourne, Senior Scholar, Wellesley Center for Women, and creator of the film series Killing Us Softly
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Praise for the Second Edition

“(Lieb) immersed us in a pop music Slough of Despond, a place populated by branders, packagers, and synergists who exploit talented female musicians by swaddling them in the industrial norms of gender and sexuality in the pursuit of profit... This remains the most complete and insightful treatment of the subject."

Robert Thompson, Syracuse University, Bleier Center for Television and Popular Culture, Director
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Praise for the Second Edition

“In this superbly written and incisively argued second edition, Kristin Lieb draws with authority on concepts, frameworks, and theories from marketing, communications, sociology, and social psychology, and brings them into active conversation with important works from feminist, gender, queer, celebrity, and popular culture studies."

Jane Caputi, Professor, Center for Women, Gender, and Sexuality Studies, Communication & Media, Florida Atlantic University
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Praise for the First Edition

“Replete with good girls, temptresses, and whores, this book will resonate with students.”

Carol M. Liebler, Communication,
Syracuse University
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Praise for the First Edition

“Groundbreaking... a ‘must-read’ for anybody interested in the entertainment industry.”

John A. Davis, Marketing, University of Oregon Read the Review ›
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Praise for the First Edition

“I heartily recommend this lucid, intelligent and excellent study and welcome it as a valuable theoretical and research model, and as a work that will greatly enhance mine and others’ communication of these ideas in both the graduate and undergraduate classroom."

Jane Caputi, Florida Atlantic University Read the Review ›
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Praise for the First Edition

“... an additional audience for this text may be principles of advertising classes. This book will challenge some of the assumptions that may guide such curriculum, but nevertheless are important for students to consider as they prepare to enter the advertising profession.”

Barbara A. Pickering,
University of Nebraska at Omaha
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