A behind-the-scenes critical analysis of the pop music industry like never before.
Gender, Branding, and the Modern Music Industry. Available now ›

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"Theoretically sophisticated and readable, this is a fine work of synthesis and originality.”

Sut Jhally, Communication, University of Massachusetts and Executive Director of the Media Education Foundation
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“Back in the 1960s, earnest musicians used to refer to 'selling out'... This now seems charmingly quaint compared to the startling story Kristin Lieb tells"

Robert J. Thompson, Popular Culture, Syracuse University and Director, Bleier Center for Television and Popular Culture Read the Review ›
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“The first text to demonstrate the impact of branding and packaging on the career trajectories and possibilities for female pop artists."

Norma Coates, Music and Information & Media Studies, University of Western Ontario Read the Review ›
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“I heartily recommend this lucid, intelligent and excellent study and welcome it as a valuable theoretical and research model, and as a work that will greatly enhance mine and others’ communication of these ideas in both the graduate and undergraduate classroom."

Jane Caputi, Florida Atlantic University Read the Review ›
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“Replete with good girls, temptresses, and whores, this book will resonate with students.”

Carol M. Liebler, Communication,
Syracuse University
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“Groundbreaking... a ‘must-read’ for anybody interested in the entertainment industry.”

John A. Davis, Marketing, University of Oregon Read the Review ›
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“... an additional audience for this text may be principles of advertising classes. This book will challenge some of the assumptions that may guide such curriculum, but nevertheless are important for students to consider as they prepare to enter the advertising profession.”

Barbara A. Pickering,
University of Nebraska at Omaha
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