A behind-the-scenes critical analysis of the pop music industry like never before.
Gender, Branding, and the Modern Music Industry. Available now ›

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“The first text to demonstrate the impact of branding and packaging on the career trajectories and possibilities for female pop artists."

Norma Coates, Music and Information & Media Studies, University of Western Ontario Read the Review ›
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“Back in the 1960s, earnest musicians used to refer to 'selling out'... This now seems charmingly quaint compared to the startling story Kristin Lieb tells"

Robert J. Thompson, Popular Culture, Syracuse University and Director, Bleier Center for Television and Popular Culture Read the Review ›
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"Theoretically sophisticated and readable, this is a fine work of synthesis and originality.”

Sut Jhally, Communication, University of Massachusetts and Executive Director of the Media Education Foundation Read the Review ›
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“Groundbreaking... a ‘must-read’ for anybody interested in the entertainment industry.”

John A. Davis, Marketing, University of Oregon Read the Review ›
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“Replete with good girls, temptresses, and whores, this book will resonate with students.”

Carol M. Liebler, Communication,
Syracuse University
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About Gender, Branding, and the Modern Music Industry

Emerson College Professor Kristin Lieb discusses her book, Gender, Branding, and the Modern Music Industry: The Social Construction of Female Popular Music Stars, released by Routledge in 2013.