Back to Academic Resources ›

 


Lieb notes Kelly Clarkson’s visual transformation over the past decade at her book launch event on 2/13/13.

Lieb discusses Wendy Griswold’s Cultural Diamond as a useful organizing framework for thinking about female pop stars at her book launch event on 2/13/13.
 

Lieb explains brand theory, audience meaning making, and brand narrative construction at her book launch event on 2/13/13.

Lieb speculates about next steps for the Lady Gaga brand at her book launch event on 2/13/13.
 

Lieb breaks down the music industry’s blockbuster strategy at her book launch event on 2/13/13.

Lieb reveals that professional pornographer Gregory Dark directed early videos for Britney Spears and Mandy Moore at her book launch event on 2/13/13.